Leo Burnett Germany "McDonald's – Fishing Hook"
Credits
- Agency (& City): Leo Burnett Germany / Thjnk AG
- Chief Creative Officer: Andreas Pauli, Armin Jochum
- Creative Director(s): Helge Kniess, Benjamin Merkel
- Copywriter(s): Christian Urbanski
- Art Director(s): Thomas Koch
- Design: Michael Fluhr
- Group Account Director: Julia Bendels
- Title: "McDonald's – Fishing Hook"
- Product: Filet-O-Fish
- Advertiser: McDonald's