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Epica 2016 Results

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Leo Burnett Germany - "McDonald's – Fishing Hook"

"McDonald's – Fishing Hook" RESTAURANTS, BARS & CAFéS


  • Agency (& City): Leo Burnett Germany / Thjnk AG
  • Chief Creative Officer: Andreas Pauli, Armin Jochum
  • Creative Director(s): Helge Kniess, Benjamin Merkel
  • Copywriter(s): Christian Urbanski
  • Art Director(s): Thomas Koch
  • Design: Michael Fluhr
  • Group Account Director: Julia Bendels
  • Title: "McDonald's – Fishing Hook"
  • Product: Filet-O-Fish
  • Advertiser: McDonald's

Agency of the year

BBDO New York 19 AWARDS including 1 Golds See awarded ads

Network of the year

LEO BURNETT 49 AWARDS including 12 Golds See awarded ads