TRY/Apt/POL "It Could Have Been Worse."
- Agency (& City): TRY/APT Oslo
- Copywriter(s): Øystein Halvorsen
- Art Director(s): Karin Lund
- Photographer(s): Øystein Lundstrøm
- Production Company (& City): Fantefilm Oslo
- Film Director(s): Magnus Martens
- Production Company Producer(s): Hugo Hagemann Føsker
- Agency Producer(s): Trond Sandø / Ulla Hennum Birkrem
- Post production: Shortcut Norge
- Offline: Thomas Trælnes
- Title: "It Could Have Been Worse."
- Product: Admission for Guide Dogs
- Advertiser: The Norwegian Association of the Blind