McCann "Dumb Ways to Die"
- Agency (& City): McCann Melbourne
- Executive Creative Director: John Mescall
- Creative Director(s): Pat Baron
- Copywriter(s): John Mescall
- Art Director(s): Pat Baron
- Agency Producer(s): Mark Bradley/Cinnamon Darval
- Illustrator(s): Julian Frost
- Account Director: Alec Hussain
- Group Account Executive: Adrian Mills
- Planner: Adrian Mills
- Title: "Dumb Ways to Die"
- Product: Metro Trains
- Advertiser: Metro Trains