TBWA\Paris "What's Important Is to Agree on What Matters Most"
- Agency (& City): TBWA\PARIS
- Creative Director(s): PHILIPPE TAROUX, BENOIT LEOUX
- Copywriter(s): BENOIT LEROUX
- Art Director(s): PHILIPPE TAROUX
- Art Buyer: BARBARA CHEVALIER
- Agency Producer(s): LAURENCE COLLAVINI
- Account Supervisor: JEAN-MARIE PRENAUD
- Advertiser's Supervisor: CLAIRE DORLAND-CLAUZEL
- Illustrator(s): 3D MECANIQUE GENERALE PARIS
- Title: "What's Important Is to Agree on What Matters Most"
- Product: Michelin Tyres
- Advertiser: Michelin