McCann London "Xbox Design Lab Originals: The Fanchise Model"
Credits
- Agency: McCann London
- Production Company: Craft/McCann, MRM/McCann
- Chief Creative Officers, McCann UK and Co-Presidents: Rob Doubal and Laurence Thomson
- Executive Creative Directors: Sanjiv Mistry and Jamie Mietz
- Art Director and Copywriter: Jacob Björdal and Jim Nilsson
- Head of Strategy: Karen Crum
- Planner: Charlotte Walters
- EVP: Rob Smith
- Managing Partner: Sailesh Jani
- Account Director: Tom Oliver
- Senior Account Manager: Lynne Carter
- Account Manager: Charlotte La Torre
- Account Executives: Sophie Grierson and Alice Parker
- Project Directors: Clare Mann and Mandy Wilson
- Senior Project Manager: Paul Gillespie
- Head of Design: Dan Howarth
- Designers: Gustavo Fernandes, Nazima Motegheria and Matthew Thomas
- Chief Production Officer: Sergio Lopez
- Producer: Doris Tydeman
- Illustrator: FOREAL
- Editor: Andrew Tusabe
- Print Producer: Liam White
- Studio Manager: Ellis Faint
- Artworker: Nick Cook
- Retouching: John Martin and Rob McDonald
- Account Lead MRM: David Smith
- Senior Project Manager: Craig Cameron
- Designer: Dan Miles
- Director of Communications, UK & Europe: Jess Byatt
- Producer: Francisco Penedo
- Editor: Paul Jenkinson
- Junior Project Manager: Anna Curtis
- Title: "Xbox Design Lab Originals: The Fanchise Model"
- Product: Xbox Design Lab
- Advertiser: Microsoft