Rethink "Backfire"
Credits
- Agency (& City): Rethink (Toronto / Montreal / Vancouver)
- Creative Director(s): Hans Thiessen, Ian Grais, Chris Staples
- Associate Creative Director: Sean O'Connor
- Copywriter(s): Sean O'Connor, John Eresman
- Art Director(s): Hans Thiessen
- Designers: Sheldon Rennie, Jake Lim, Hans Thiessen
- Digital Developer: Ken Malley, Dustin Gamble
- Technical Advisor: Benjamin Gradidge
- Agency Producer(s): Kyle Hicks
- Amplification Strategist: Aliz Tennant
- Amplification Director: Leah Gregg
- Account Director: Glen Chalcraft
- Title: "Backfire"
- Product: States United Against Gun Violence
- Advertiser: States United Against Gun Violence