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Action "N23. A fragrance based on real events"

Packaging Design
Silver

"N23. A fragrance based on real events"


"N23. A fragrance based on real events"


"N23. A fragrance based on real events"


"N23. A fragrance based on real events"


Credits
  • Chief Creative Officer, Action: Nikita Petrusev
  • Senior Art Director, Action: Artem Bryksin
  • Senior Copywriter, Action: Ekaterina Volkova
  • Producer, Filmway Production: Alexander Zarshchikov
  • Producer, Filmway Production: Anastasiia Zarshchikova
  • Line producer, Filmway Production: Anastasiia Tulumdzhan
  • Producer, Filmway Production: Anton Fomin
  • Producer, Filmway Production: Ilia Toniia
  • PR Director: Elena Petruseva
  • Title: "N23. A fragrance based on real events"
  • Product: The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions.
  • Advertiser: Newspaper “Novaya Gazeta”

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