After 60, you don't have sex anymore
At 70, they bury their desire
At 80, if they stay together, it's out of habit
Josiane "“Don’t reduce our elders to our clichés”"
Credits
- Entrant Company: Les Petits Frères des Pauvres
- Agency: Josiane
- Advertiser manager: Emmanuelle Soublin
- Agency director: Laurent Allias
- Director of Strategies : Evelyne Bourdonné
- Strategic planner : Clara Laffont
- Creative Director: Jérôme Diez
- Head of art: Mohamed Ali Saadi
- Copywriter: Pierre-Marie Faussurier, Léa Bibonne
- Consulting director: Jérémy Frappat
- Head of group: Pauline Mariotte
- Project manager: Victor Quarello
- Photographer: Jair Lanes
- Title: "“Don’t reduce our elders to our clichés”"
- Product: Association
- Advertiser: Petits Frères des Pauvres