Chicken-Head
Chicken-Back
TBWA\Switzerland "The great McDonald's rebrand"
Credits
- Chief Creative Officer: Manuel Wenzel
- Creative Director: Sabrina Brandenburger
- Creative Director: Mark Taylor
- Senior Copywriter: Mathias Bart
- Senior Art Director: Davide Schenker
- Group Account Director: Marion Schwager
- Account Director: Maryna Pavlichkova
- Brand Lead McDonald's: Severine Caspard
- Brand Manager McDonald's: Morgane Zillweger
- Chief Marketing Officer: Kat Howcroft
- Title: "The great McDonald's rebrand"
- Product: Chicken Range
- Advertiser: McDonald's Switzerland