Paparazzi
Chef
Jockey
Acupuncturist
Y&R Beijing "Change Direction"
Credits
- Agency (& City): Y&R Beijing
- Creative Director(s): Ronnie Wu/Donghai Liu/Nils Andersson
- Copywriter(s): Donghai Liu/Gao Han/Nils Andersson
- Art Director(s): Candy Wang/Ronnie Wu/Jianjun Geng/Nils Andersson
- Illustrator(s): Louis Roskosch/James Clapham/Ghostshrimp/Josh Holinaty/Dushan Milic
- Account Supervisor: Charles Sampson
- Designer: Bruce Xie
- Title: "Change Direction"
- Product: Penguin Books
- Advertiser: Penguin China