2025 shortlist
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Online & Mobile services
"Not Saying We're The Best"
Entrant RPA
Advertiser Homes.com
Country UNITED STATES
Online & Mobile services
"ARtmemes"
Entrant Artificial Group
Advertiser Yettel Hungary
Country HUNGARY
Media
"Star Spangled Banner"
Entrant Lucky Generals
Advertiser The Guardian
Country UNITED STATES
Recreation & Leisure
"Obsession"
Entrant Saudi Arabia
Advertiser General Entertainment Authority
Country SAUDI ARABIA
Recreation & Leisure
"Call of the Kings"
Entrant Saudi Arabia
Advertiser General Entertainment Authority
Country SAUDI ARABIA
Public Interest – Health & Safety
"JT’S Story"
Entrant Moore
Advertiser The American Heart Association
Country UNITED STATES
Public Interest – Health & Safety
"SAFETY TOOLS"
Entrant Havas Paris
Advertiser Point.P
Country FRANCE
Public Interest – Health & Safety
"No Need for Speed"
Entrant LG2
Advertiser Government of Quebec
Country CANADA
Public Interest – Health & Safety
"Bellflower Reminder"
Entrant Kreativna Dvojica
Advertiser Novartis
Country SLOVAKIA
Public Interest – Health & Safety
"Seat Belters"
Entrant Forsman & Bodenfors
Advertiser Allianz
Country IRELAND
Public Interest – Health & Safety
""Give Death a Day Off""
Entrant Not Perfect Tallinn
Advertiser Estonian Police
Country ESTONIA
Public Interest – Health & Safety
"Findmykids – "Never Alone!""
Entrant Alpha Agency
Advertiser Letem LTD
Country LITHUANIA
Public Interest – Health & Safety
"The Impossible Camera"
Entrant Edelman
Advertiser American Optometric Association
Country UNITED STATES
Public Interest – Health & Safety
"AXA – 3 words"
Entrant Publicis Conseil
Advertiser AXA
Country FRANCE
Public Interest – Health & Safety
"Strangers"
Entrant Publicis Groupe
Advertiser King Faisal Specialist Hospital & Research Centre
Country UNITED ARAB EMIRATES
Public Interest – Health & Safety
"LumpDolls"
Entrant Saatchi & Saatchi ME
Advertiser Carrefour
Country UNITED ARAB EMIRATES
Public Interest – Social Advocacy
"The Unburied Casket"
Entrant Daniel J Edelman Ltd
Advertiser WOMEN FOR CHANGE
Country SOUTH AFRICA
Public Interest – Social Advocacy
"Pet-ition"
Entrant publicis Toronto
Advertiser Mattie's Place
Country CANADA
Public Interest – Social Advocacy
"This can't be unseen - The rest of this picture shows a naked boy on a bed in the Philippines."
Entrant 11:11
Advertiser Mission Alliance
Country NORWAY
Public Interest – Social Advocacy
"It's time to stop"
Entrant Via Media
Advertiser Bingo Group
Country BOSNIA AND HERZEGOVINA
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