2025 shortlist
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Public Interest – Social Advocacy
"Birds Never Forget To Fly"
Entrant Playmakers
Advertiser PSP
Country GEORGIA
Public Interest – Social Advocacy
"Protest Shields"
Entrant Horizon FCB MENA
Advertiser Courageous Conversation Global Foundation
Country UNITED ARAB EMIRATES
Public Interest – Social Advocacy
"Codes for Inclusion"
Entrant Archer Troy
Advertiser Techo / Google
Country MEXICO
Public Interest – Social Advocacy
"The Missing Workforce"
Entrant FCB LONDON
Advertiser Haleon
Country UNITED KINGDOM
Public Interest – Social Advocacy
"Ruby Blooms"
Entrant Saatchi & Saatchi ME
Advertiser Essity
Country UNITED ARAB EMIRATES
Public Interest – Gender Equity
"The Red Flag Tag"
Entrant DDB
Advertiser IKEA
Country ITALY
Public Interest – Gender Equity
"The Proud Pair"
Entrant Publicis Groupe Hong Kong
Advertiser HONG KONG MARRIAGE EQUALITY
Country HONG KONG
Public Interest – Gender Equity
"Certificate Mama"
Entrant Wavemaker
Advertiser Central Media
Country HUNGARY
Public Interest – Gender Equity
"It's a Girl"
Entrant Playmakers
Advertiser PSP
Country GEORGIA
Public Interest – Gender Equity
"Dead Flower Shop"
Entrant Forsman & Bodenfors
Advertiser Allianz
Country IRELAND
Public Interest – Gender Equity
"Rewrite the Gap "
Entrant Saatchi & Saatchi ME
Advertiser ItsHerWay
Country UNITED ARAB EMIRATES
Public Interest – Gender Equity
"Ruby Blooms"
Entrant Saatchi & Saatchi ME
Advertiser Essity
Country UNITED ARAB EMIRATES
Public Interest – Mental Health & Well-being
"Pushing Boundaries"
Entrant Moore
Advertiser Paralyzed Veterans of America (PVA)
Country UNITED STATES
Public Interest – Mental Health & Well-being
"Be a friend. To yourself too"
Entrant plusone social impact
Advertiser Partnership Fund for a Resilient Ukraine, Coordination Center for Mental Health, Ministry of Internal Affairs of Ukraine
Country UKRAINE
Public Interest – Mental Health & Well-being
"Issues are coming to Øya"
Entrant Anorak NoA
Advertiser Unicef x Øya
Country NORWAY
Public Interest – Mental Health & Well-being
"Uncried Tears of Men"
Entrant MEDIATOR GROUP Kft.
Advertiser HUNGARIAN MENTAL HEALTH HELPLINE ASSOCIATION
Country HUNGARY
Public Interest – Mental Health & Well-being
"My Friend, Max Hate"
Entrant Bensimon Byrne
Advertiser White Ribbon
Country CANADA
Public Interest – Environment
"Toxic Dips"
Entrant FCB Health London, an IPG Health Company
Advertiser The Rivers Trust
Country UNITED KINGDOM
Public Interest – Environment
"Mattress Deposit"
Entrant Marketsquare
Advertiser IKEA
Country DENMARK
Public Interest – Environment
"The Last Generation on Ice"
Entrant Wildstylenetwork
Advertiser ZEISS Group
Country GERMANY
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