2025 shortlist
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Public Interest – Environment
"Endless Runway"
Entrant Edelman
Advertiser eBay
Country UNITED STATES
Public Interest – Environment
"Look deeper"
Entrant Babel
Advertiser PAPREC
Country FRANCE
Public Interest – Humanitarian Aid
"Upcycling For The Future"
Entrant ZON PROJECT MANAGEMENT
Advertiser Akbank
Country TURKEY
Corporate Image
"My First Match"
Entrant Medina Turgul DDB Reklam hizmetleri san.ve tic.a.s.
Advertiser Pladis
Country TURKEY
Corporate Image
"Feel like a kid again"
Entrant HeimatTBWA Berlin GmbH
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Corporate Image
"Sports & more than sports"
Entrant GUT
Advertiser International Olympic Committee
Country ARGENTINA
Corporate Image
"Let's Blend"
Entrant Armando Testa S.p.A.
Advertiser Luigi Lavazza Spa
Country ITALY
Corporate Image
"Build more than burgers"
Entrant TBWA\Switzerland
Advertiser McDonald's Switzerland
Country SWITZERLAND
Political advertising and Lobbying
"Online, the law protects this artwork better than it protects women."
Entrant Monks Paris
Advertiser DesCodeuses
Country FRANCE
Political advertising and Lobbying
"Signed Seared Delivered"
Entrant Blackjet
Advertiser Climate Emergency Unit
Country CANADA
Political advertising and Lobbying
"The Path of Grain"
Entrant Postmen
Advertiser Kernel
Country UKRAINE
Self-Promotion
"NauryzRedkeds. We think local."
Entrant REDKEDS CA LLP
Advertiser REDKEDS Central Asia
Country KAZAKHSTAN
Self-Promotion
"The 2024 HumanKind Study"
Entrant Leo Toronto
Advertiser N/A
Country CANADA
Topical and Real-Time Advertising
"Slovak National Confession"
Entrant Mannschaft s.r.o.
Advertiser Open Culture
Country SLOVAKIA
Topical and Real-Time Advertising
"COUP IN THE THEATRE"
Entrant THIS IS LOCCO
Advertiser Open Society Foundation
Country SLOVAKIA
Celebrity-Driven Campaigns
"Abracadabra: From Fan To Featured "
Entrant McCann XBC
Advertiser Mastercard
Country UNITED STATES
Cultural Insights
"Liming with Gran"
Entrant Ketchum UK
Advertiser Genomics England and University of Cambridge
Country UNITED KINGDOM
Cultural Insights
"The Most Joyful Piece of Easter"
Entrant banda agency
Advertiser Silpo-Food
Country UKRAINE
Cultural Insights
"The Proud Pair"
Entrant Publicis Groupe Hong Kong
Advertiser HONG KONG MARRIAGE EQUALITY
Country HONG KONG
Cultural Insights
"Balikbayan Magic: Philippine Oriental Food Market"
Entrant VML Canada
Advertiser The Coca-Cola Company
Country CANADA
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