Back to 2025 awards

TBWA\Switzerland "The great McDonald's rebrand"

Integrated Campaigns

Bronze

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

"The great McDonald's rebrand"

Credits

Chief Creative Officer: Manuel Wenzel
Creative Director: Sabrina Brandenburger
Creative Director: Mark Taylor
Senior Copywriter: Mathias Bart
Senior Art Director: Davide Schenker
Group Account Director: Marion Schwager
Account Director: Maryna Pavlichkova
Brand Lead McDonald's: Severine Caspard
Brand Manager McDonald's: Morgane Zillweger
Chief Marketing Officer: Kat Howcroft

Title: "The great McDonald's rebrand"
Product: Chicken-Range
Advertiser: McDonald's Switzerland

Back to 2025 awards