2024 winners
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Agency/Entrant icon--caret
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McCANN WORLDGROUP
Homes, Furnishings & Appliances
"Rewilding Mode"
Entrant Prime Weber Shandwick
Award Gold
Advertiser Husqvarna
Country SWEDEN
Personal Electronics & Devices
"The Cheeky Controller"
Entrant McCann London
Award Gold
Advertiser Microsoft/XBOX
Country UNITED KINGDOM
Branded Content - Films & Series
"The Argentina Hotel"
Entrant Mercado Mccann
Award Gold
Advertiser TyC Sports
Country ARGENTINA
Brand Activations
"Aldidas"
Entrant McCann Manchester
Award Gold
Advertiser Aldi UK
Country UNITED KINGDOM
Fashion, Footwear & Personal Accessories
"Aldidas"
Entrant McCann Manchester
Award Silver
Advertiser Aldi UK
Country UNITED KINGDOM
Events
"ArtArmor – art that saves lives."
Entrant McCann Kyiv
Award Silver
Advertiser UKRAINE FOR HEROES
Country UKRAINE
Publication Design
"Tear Couture LookBook"
Entrant McCann Health London, an IPG Health Company
Award Silver
Advertiser Acid Survivors Trust International (ASTi)
Country UNITED STATES
Mobile Campaigns
"Rewilding Mode"
Entrant Prime Weber Shandwick
Award Silver
Advertiser Husqvarna
Country SWEDEN
Creative Use of Data
"Room for Everyone"
Entrant McCann Poland
Award Silver
Advertiser Mastercard
Country POLAND
Creative Use of A.I.
"See You There"
Entrant McCann Canada
Award Silver
Advertiser Black & Abroad
Country CANADA
Humor
"The Cheeky Controller"
Entrant McCann London
Award Silver
Advertiser Microsoft/XBOX
Country UNITED KINGDOM
Financial Services
"Un/Accessible Slopes"
Entrant McCann Ljubljana
Award Bronze
Advertiser Mastercard Slovenia
Country SLOVENIA
Public Relations
"Fake Moss"
Entrant McCann Manchester
Award Bronze
Advertiser Aldi UK
Country UNITED KINGDOM
Events
"We Stand Up For by Mastercard"
Entrant McCann New York
Award Bronze
Advertiser Mastercard
Country UNITED STATES
Brand Activations
"The Everyday Tactician"
Entrant McCann London
Award Bronze
Advertiser Microsoft/XBOX
Country UNITED KINGDOM
Product Design
"Shelters of Learning"
Entrant McCann Kyiv
Award Bronze
Advertiser UNICEF
Country UKRAINE
Online & Viral Films
"The Climb"
Entrant McCann Bristol
Award Bronze
Advertiser VOOM Nutrition
Country UNITED KINGDOM
Social Networks
"Aldidas"
Entrant McCann Manchester
Award Bronze
Advertiser Aldi UK
Country UNITED KINGDOM
Creative Use of Data
"The Everyday Tactician"
Entrant McCann London
Award Bronze
Advertiser Microsoft
Country UNITED KINGDOM
Health & Beauty
"Talking shit is good"
Entrant MRM Worldwide Spain
Award Shortlist
Advertiser Sanofi
Country SPAIN
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