2025 winners
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Agency/Entrant icon--caret
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TBWA
Cinematography & Production Design
"No Project without Drama"
Entrant HeimatTBWA Berlin GmbH
Award Grand Prix
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Professional Products & Services
"No Project without Drama"
Entrant HeimatTBWA Berlin GmbH
Award Gold
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Cinematography & Production Design
"No Project without Drama"
Entrant HeimatTBWA Berlin GmbH
Award Gold
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Best Use of Music
"No Project without Drama"
Entrant HeimatTBWA Berlin GmbH
Award Gold
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Retail Services
"No Project without Drama"
Entrant HeimatTBWA Berlin GmbH
Award Silver
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Commercial Direction
"No Project without Drama"
Entrant HeimatTBWA Berlin GmbH
Award Silver
Advertiser HORNBACH Baumarkt AG
Country GERMANY
AI Craft
"A place that shines for everyone."
Entrant TBWA\Switzerland
Award Silver
Advertiser McDonald's Switzerland
Country SWITZERLAND
Public Interest – Mental Health & Well-being
"The Sweat Sheet"
Entrant TBWA\Canada
Award Bronze
Advertiser Canadian Premature Babies Foundation
Country CANADA
Brand Activations
"The Whole Picture"
Entrant Lucky Generals
Award Bronze
Advertiser The Guardian
Country UNITED STATES
Print Craft
"The great McDonald's rebrand"
Entrant TBWA\Switzerland
Award Bronze
Advertiser McDonald's Switzerland
Country SWITZERLAND
Integrated Campaigns
"The great McDonald's rebrand"
Entrant TBWA\Switzerland
Award Bronze
Advertiser McDonald's Switzerland
Country SWITZERLAND
Humor
"Feel like a kid again"
Entrant HeimatTBWA Berlin GmbH
Award Bronze
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Restaurants, Bars & Cafés
"Sharing-Etiquette-Tutorial by William Hanson"
Entrant TBWA\Switzerland
Award Shortlist
Advertiser McDonald's Switzerland
Country SWITZERLAND
Retail Services
"Spring season opening – Feel like a kid again"
Entrant HeimatTBWA Berlin GmbH
Award Shortlist
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Media
"Star Spangled Banner"
Entrant Lucky Generals
Award Shortlist
Advertiser The Guardian
Country UNITED STATES
Corporate Image
"Feel like a kid again"
Entrant HeimatTBWA Berlin GmbH
Award Shortlist
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Corporate Image
"Build more than burgers"
Entrant TBWA\Switzerland
Award Shortlist
Advertiser McDonald's Switzerland
Country SWITZERLAND
Branded Content - Music Videos
"Dirty Work Shot on iPhone"
Entrant TBWA Media Arts Lab Seoul
Award Shortlist
Advertiser Apple
Country KOREA, REPUBLIC OF
Copywriting & Storytelling
"No project without Drama"
Entrant HeimatTBWA Berlin GmbH
Award Shortlist
Advertiser HORNBACH Baumarkt AG
Country GERMANY
Influencer & Creator Marketing
"Sharing-Etiquette-Tutorial by William Hanson"
Entrant TBWA\Switzerland
Award Shortlist
Advertiser McDonald's Switzerland
Country SWITZERLAND